# CarterWare brand system

Official identity for the CarterWare repo, storefront, depictions, Stripe Checkout, and product marketing.

## Positioning

**One line:** Rootless tweaks for Dopamine — built like products, sold like a store.

Not a dump of debs. Not a docs page. A small premium studio repo in the same class as Havoc / Chariz / Twickd — crimson instead of blue/orange.

## Logo

| Asset | Path | Use |
|-------|------|-----|
| App / repo icon | `repo/icon.png`, `repo/CydiaIcon.png` | Sileo source icon, package icons fallback |
| Wordmark | Outfit Bold “CarterWare” | Nav, hero, headers |
| Wide header | `repo/header.png` (1600×800) | Sileo featured / repo header |
| OG / share | `repo/brand/og-hero.png` | Link previews |
| Social square | `repo/brand/social-square.png` | Discord / Twitter / Stripe |
| Logo 256 / 512 | `repo/brand/logo-*.png` | Stripe branding upload |

**Do not** stretch the squircle C into a wide wordmark graphic. Keep icon + Outfit type separate.

**Generator:** `scripts/generate-icons.py` — full-bleed crimson + white glyphs. Never reintroduce Supreme black-canvas box logos (`repo/brand/icon-previews/_quarantine_supreme/`).

## Color

| Role | Hex | Notes |
|------|-----|-------|
| Accent | `#E4002B` | Primary CTA, tintColor, Stripe primary |
| Accent hover | `#FF6B84` | Links / hover |
| Canvas | `#090406` | Near-black crimson void |
| Panel | `rgba(28,10,14,0.92)` | Cards |
| Text | `#FFF5F6` | Body |
| Muted | `#C9A5AB` | Secondary copy |
| Free pill | `#7DFFA3` | FREE badge (Chariz/Havoc pattern) |
| Beta pill | `#FFD27D` | Beta packages |
| Border | `rgba(255,255,255,0.09)` | Hairlines |

Keep crimson. Do **not** rebrand to Havoc blue or Chariz orange.

## Typography

- **Display:** Outfit 550–700, tight tracking (−0.03em to −0.04em)
- **Body:** IBM Plex Sans 400–600
- **Code / URLs:** SF Mono / Menlo

## Voice

| Do | Don’t |
|----|-------|
| “Home Screen layout that feels stock-custom” | Lead with `/var/jb` on marketing surfaces |
| “Add in Sileo or Zebra” | “APT repository endpoint” |
| Short benefit bullets | Walls of Theos jargon in the hero |
| FREE / $X.XX pills | Vague “paid / unpaid” |

Park technical paths (Dopamine, ElleKit, `/var/jb`) in **Info / Compatibility** tables.

## Storefront structure (Havoc-inspired)

1. Nav: logo · Packages · Pricing · Account  
2. Hero: wordmark + one lifestyle line + featured device art + Add source CTA  
3. Package rows: icon · name · one-liner · FREE/$ pill · screenshot strip  
4. Footer: Privacy · Support · Account · © CarterWare  

## Depiction kit (per package)

- Wide header (~1600×800), tint `#E4002B`
- 4–6 screenshots: lock / home / settings / hero feature / before–after when visual
- Details markdown must feel like a how-to page, not a feature dump:
  - **What it is** + **Who it’s for**
  - **How to use** (numbered steps)
  - **Tips**
  - **Honest limits** (beta, ToS, conflicts, roadmap honesty)
  - Requirements last (paths / ElleKit OK here)
- Info table: Developer CarterWare · iOS range · rootless · Package ID · Repo
- Soften `/var/jb` in hero copy; park paths in Tips / Requirements / Info

## Competitive reference (structure only)

- **Havoc** — featured carousel + price-on-right lists  
- **Chariz** — FREE / price badges + account chrome  
- **Twickd** — bold Explore + manager add buttons  
- **Dynastic (archive)** — full-bleed featured cards  

## Screenshot naming

`{package}-{surface}-{device?}.jpg`  
Examples: `cartereq-panel-14PM.jpg`, `mosaic-home.jpg`, `homeclean-edit.jpg`